Ed Fitkin spent two seasons (1967-69) as the Kings first ever television/radio color analyst. He was in the Kings broadcast booth with Jiggs McDonald for the first two seasons in Kings history.

In addition, Fitkin handled publicity for the Kings and Jack Kent Cooke's Lakers, as well as Cooke's soccer team in the North American Soccer League, the Los Angeles Wolves.

Fitkin started working in sports with the Toronto Globe and Mail newspaper and later the Daily Star prior to World War II, and as early as 1936. Fitkin got his start in hockey following his discharge from the Navy in 1945, when he was the PR Director for the Toronto Maple Leafs Gardens, replacing Frank Selke.

Fitkin was also the author of several books on ice hockey and ice hockey players which were published in the early 1950s. His book titles included "Turk Broda of the Leafs" (1950), "Max Bentley" (1951), "Maurice Richard" (1951) and "The Gashouse Gang of Hockey" (1953).

He would later leave the Gardens to work for CBC Radio, replacing Dave Price on morning and evening sports shows in on Toronto station CJBC and spent eight years on Hockey Night in Canada.

Following his time with the Kings, Fitkin returned to Toronto in 1970 and joined the Toronto Telegram's sports department. He would later return to LA as the assistant to the president of the World Hockey Association, but suffered a stroke during an LA Sharks - Edmonton Oilers game in 1973 and retired.